Unveiling new features at the recent 2023 Upfronts, YouTube announced the introduction of 30-second unskippable ads and pause ads to its YouTube Select package on CTV. No doubt, the move was intended ...
NEW YORK, N.Y.—In a new report highlighting the importance of connected TVs (CTV) in the advertising space, Innovid found that CTV surpassed mobile as the channel with the greatest share of global ...
NEW YORK—A new study from Innovid has found that interactive connected TV (CTV) campaigns deliver stronger results across key performance and attention metrics than interactive campaigns on mobile and ...
The planning and craftsmanship that go into producing video and CTV ads determine whether the campaign can generate genuine excitement—and advance your brand’s mindshare—or fade away as irrelevant ...
NEW YORK, July 31, 2025 (GLOBE NEWSWIRE) -- Kargo, the leading creative optimization platform, today announced the launch of its award-winning CTV Video and CTV Glass formats across TiVo-powered ...
Digital media data and analytics company DoubleVerify has received accreditation from the Media Rating Council (MRC) for Video Viewable Impressions for connected TV (CTV). The company says this will ...
We’ve never had more choice at our fingertips when it comes to watching digital video. But while we spend hours binging popular shows, too often we also face low-quality, repetitive and poorly timed ...
Report uncovers CTV's critical role in converged TV landscape and reveals deeper measurement and optimization tactics "CTV devices are now the most dominant platform for video ad impressions," said ...
Although it will have a 36% share of total video time spent, connected TV (CTV) will take only 18% of total video ad dollars in 2022 and is estimated to reach $21.2 billion by year's end, per a new ...
NEW YORK, Oct. 19, 2021 (GLOBE NEWSWIRE) -- Tremor International Ltd. (NASDAQ/AIM: TRMR) ("Tremor" or the "Company"), a global leader in Video and Connected TV ("CTV") advertising, announces the ...
DoubleVerify entered an agreement to acquire OpenSlate, a contextual targeting platform focused on connected TV (CTV) and social video, according to a news release. The cash and stock transaction ...
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