The federal NDP introduced a motion on Wednesday to ban so-called surveillance pricing, where personal data is used to offer ...

From airlines to food-delivery platforms, many businesses use high-tech strategies to adjust their prices online.

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Forbes contributors publish independent expert analyses and insights. Ever feel like flight prices are all over the map? So does the Federal Trade Commission (FTC). The consumer watchdog agency ...

Maryland Gov. Wes Moore will sign a bill to ban dynamic pricing, a controversial practice used at retailers nationwide. What is dynamic pricing?

March 04, 2026 - Dynamic pricing sits at the focal point of regulatory crosshairs. Also called algorithmic or "surveillance pricing," this type of pricing uses customers' personal data to set ...

Dynamic pricing is already changing the final cost of clothing. Some prices are rising, but others are falling.

ALBANY, N.Y. (NEXSTAR) — The One Fair Price Package includes two bills designed to stop companies from using consumer data to set individualized prices. New York Attorney General Letitia James called ...

Dynamic pricing often gets blamed for inconsistent price changes. Customers see mismatched numbers and assume the pricing model has gone wrong or an algorithm has overstepped. In most cases, neither ...

When word got around that the burger chain Wendy’s would start surging prices in 2025, the backlash was swift. What followed was a swarm of media coverage, outraged customers, late-night TV jokes and ...

As the technology continues to evolve, the key differentiator will be how companies use these tools to create value for both themselves and their customers. The Fast Company Executive Board is a ...

SAN FRANCISCO (KGO) -- Amid the ongoing cost-of-living crisis, one Bay Area state senator says she's trying to make some prices more affordable. Senator Aisha Wahab has introduced a bill that would ...