There’s an ongoing debate in the PPC community about whether ad strength is a metric worth measuring or optimizing for. While Google states that ad strength doesn’t directly influence ad serving ...
Learn how Google Ads prioritizes keywords and select which ones to compete in each auction. Discover the new query matching controls and how they can help you steer traffic. There are often times when ...
Advertisers have been chasing Excellent ad strength scores since responsive search ads (RSAs) became the default format for Search campaigns. But here’s the problem: ad strength doesn’t measure PPC ...
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