Humor doesn’t just sell—it sells well, and that’s no joke. There are any number of stats to validate it. Research from Oracle indicates that 90% of consumers are more likely to recall a product or ...

Forbes contributors publish independent expert analyses and insights. Dr. Cheryl Robinson covers areas of leadership, pivoting and careers. Leadership is often associated with qualities like ...

In a pilot study, most people viewed humor as an effective parenting tool and that a parent or caregiver's use of humor affected the quality of their relationship with their children, according to new ...

NPR's Juana Summers talks with Damon Young about That's How They Get You, his new humor anthology featuring essays by Black writers. What do you do if you hear from someone about a really difficult ...

Humor & Harmony Festival is less than a day away! Here's what you need to know before you go. On Tuesday, Aug. 6, Shreveport Mayor Tom Arceneaux hosted a citywide press conference including Shreveport ...

NPR's Sacha Pfieffer speaks to comedian Chris Duffy about his new book, "Humor Me." In it, he explores how laughing can be therapeutic and argues that humor can be taught, lost and regained. Chris ...

We want work to be fun. And not just for fun’s sake—many people do their best work when they’re relaxed and feeling good. Humor can contribute to this vibe; laughter builds a sense of camaraderie ...

They say you’re only as old as you feel… and these elderly folks are proving exactly that. A grandpa casually riding a ...

When asked to write a TV commercial for a car, Jeremy Clarkson, the presenter of the car show Top Gear, started the job with a complaint: “It’s a pretty car, but what they’ve done is put the engine ...

Ever wonder why a shared laugh or witty remark can spark attraction? Humor does more than lighten the mood—it may reveal clues about a person’s creativity. Research by Erika Langley and Michelle ...

“They love me just as I am.” New research has revealed that what women love most about the other women in their lives has everything to do with what’s on the inside, rather than the outside. A new ...

Three psychologists walk into a bar to compose a witty toast to the power of humor. Or rather I picked up the phone and called each of them about the subject. (I’m just terrible at telling jokes.) But ...