Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Including a launchable LEGO Artemis rocket, Hape’s collaboration with the Met, and a new Yoto and Toniebox competitor.

Lego has unveiled several new sets, all with the Lego Smart Play technology, at Toy Fair 2026. Several new Star Wars sets were announced, including sets from the upcoming The Mandalorian & Grogu movie ...

NY Toy Fair 2025 is on, and new toys are being launched as we speak. LEGO has taken the opportunity to drop several new sets, including an awesome new addition to the Marvel lineup. Coming straight ...

The LEGO Group showcased LEGO® Star Wars™ sets with new LEGO SMART Play™ technology and unveiled four new sets including the LEGO Ideas Peanuts: Snoopy’s Doghouse set, LEGO DUPLO® 3in1 Creative Ramps ...