TV, viewed on a television screen, has the highest reach and time spent of all media platforms studied, according to the ...

Traditional TV content viewing of long-form programming -- half-hour and hour-long TV shows -- still commands major attention among adults age 18 and up -- comprising 67.4% share for June for ...

It’s well known that, more than ever, consumers of video content are turning to digital and streaming platforms and watching it on screens of all sizes. It turns out it is now a global phenomenon — ...

NEW YORK — A “Total TV” campaign forecasting, planning and optimization-focused global ad technology company is partnering with Charter Communications’ Spectrum Reach advertising arm. It’s a ...

Advertising on traditional linear TV continues to have an enduring magic and power that digital ads just haven't been able to match.

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LONDON & NEW YORK--(BUSINESS WIRE)-- tvbeat, a global leader in Total TV campaign forecasting, planning and optimization, and Spectrum Reach today announced a partnership to bring tvbeat’s ...

I wish I had a nickel for every article I've read announcing the “Death of Linear TV.” Is there nonlinear TV? Choose your own adventure programming? No, there’s not. Generally, when someone talks ...