East Goes Global currently works with 20 NBA players and seven NBA teams on international fan growth, localized digital ...

The NBA is returning to China next season, striking a deal to play preseason games there more than five years after the league was effectively banned over commissioner Adam Silver not punishing Daryl ...

On the eve of the current NBA playoffs, the league's games returned to state-run TV in China after a nearly three-year ban. It was a quiet return, with nary a word from New York or Beijing trumpeting ...

SHANGHAI -- Tom Thibodeau saw the basketball seeds of promise being planted in China long before most of his colleagues. The basketball lifer, and a former assistant coach with the Houston Rockets ...

Former NBA player Enes Kanter Freedom accused Olympic skier Eileen Gu of betraying America by competing for China, citing ...

Yang Hansen had been projected as a draft prospect after playing two seasons with the Qingdao Eagles of the Chinese ...

Former NBA player Enes Kanter Freedom warned the U.S. on Wednesday after China vowed to "fight till the end" against President Donald Trump’s tariffs. The Chinese Ministry of Foreign Affairs released ...

China is a huge market for the NBA, and that is nothing new. Among the league’s international audiences, few countries can go toe to toe with the second-most populous nation in the world. Because of ...

Eileen Gu is not finding many friends at the Winter Olympics. Eileen Gu is racking up the medals at the Winter Olympics, all while taking immense backlash for her actions. Former NBA player and human ...

MEMPHIS, Tenn. -- Yang Hansen, the 7-foot-1 rookie out of China, made his first NBA start in a game Sunday against the Memphis Grizzlies. Hansen, picked 16th in last summer's draft, moved into the ...