As MLS enters a new phase of its relationship with Apple, the clock is already ticking toward complex media rights ...

A year after launching Aura Sports Group, NFL agents David Canter and Ness Mugrabi found themselves at Levi’s Stadium watching their newest client, Seahawks running back Kenneth Walker III, win Super ...

Jason Sinnarajah joined the Nationals on Jan. 6, leaving a short window to get acclimated with his new organization before ...

NBC Sports president Rick Cordella is the entrepreneur, leader and futurist who excels in today’s sports media world.

Watching a live broadcast is typically the first way a fan engages with a sport. Viewing provides a pathway to future activities like attending, playing, and buying merchandise.

Changes the International Olympic Committee is reviewing for the Winter Games could include rotating permanent hosts. The IOC's own studies show a diminishing number of national Olympic committees ...

MLS and its clubs are investing tens of millions of dollars in marketing aimed at amplifying the potential impact of the World Cup on soccer and ensuring they are among the direct beneficiaries.

College football contracts are officializing the relationship between schools and athletes. But are these NIL agreements enforceable contracts? We'll see.

Prediction markets, like Kalshi and Polymarket, are another growth category the NFL isn’t yet open to, and that’s intriguing when you consider that its legalized sports betting sponsors, like FanDuel, ...

Rick Cordella and his top lieutenants have already strategized about the prospect of the NFL opening up early negotiations.

With NBA Europe likely 20 months from launching in October of 2027, there seems to be a thaw in the league’s relationship ...

Casey Wasserman is preparing to sell his talent agency after backlash to his email exchanges with Ghislaine Maxwell that appeared in the Epstein file.